Brand assets and visual identity principles
Simple guidelines how to use the 4D Scale brand and its
downloadable assets for your convenience.
Clearspace
We wanted to visualize 4D Scale core identity in a clear way.
Usage
Our logo needs to be clearly visible at all times.
Colors
Using 3 different colors gives us more flexibility and animates the whole look.
RGB – 104/51/140
HEX – #68338c
CMYK – 70/90/0/0
RGB – 101/71/152
HEX – #654798
CMYK – 70/80/0/0
RGB – 149/42/138
HEX – #952a8a
CMYK – 50/90/0/0
RGB – 24/11/77
HEX – #180b4d
CMYK – 100/100/30/40
Font
It’s classy, modern, and approachable. Just like us.
We use Galano Grotesque for headlines and details
Easygoing and friendly — the 4D Scale typeface is expressing our willingness to helpfully drive your business forward.
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